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Quinta-feira Sep 11 2025 08:30
2 mín
Of all the companies in the S&P 500, Lululemon Athletica (LULU) has been among the worst performers this year. The stock has fallen 56% year-to-date, reflecting a series of internal and external challenges.
One of the key factors impacting the company's performance has been the removal of the de minimis exemption on imports under $800, forcing Lululemon to reorganize its distribution network. Additionally, there seems to be a fashion trend away from traditional activewear, impacting sales of the company's core products.
However, there are several reasons to believe that Lululemon can recover and emerge stronger. Here are five reasons supporting this prospect:
Lululemon's CEO, Calvin McDonald, has shown a clear awareness of the challenges facing the company. He has acknowledged product misses and noted that the company relied too heavily on some core franchises for too long. The company is now taking steps to accelerate its go-to-market strategy and refresh its product lineup.
While Lululemon faces headwinds in the U.S., its business in China is thriving. Comparable sales in China jumped 17% in the last quarter, making it a key growth market for the company.
Lululemon continues to expand its store count, having opened 63 stores in the last four quarters. The company plans to open 45 additional stores in 2025, with a focus on China and Mexico.
Lululemon has faced similar challenges in the past and managed to overcome them. During the financial crisis, the stock plunged by more than 80%, but it eventually recovered and reached new all-time highs.
Lululemon's stock is now trading at its lowest valuation ever, making it a potentially attractive investment opportunity for growth-oriented investors. The initiatives started by the CEO could pay off, consumer spending in the U.S. could recover, and the company's store count could grow.
While a recovery may take time, gaining some exposure to Lululemon could be a smart move for growth-focused investors.
Risk Warning and Disclaimer: This article represents only the author’s views and is for reference only. It does not constitute investment advice or financial guidance, nor does it represent the stance of the Markets.com platform. Trading Contracts for Difference (CFDs) involves high leverage and significant risks. Before making any trading decisions, we recommend consulting a professional financial advisor to assess your financial situation and risk tolerance. Any trading decisions based on this article are at your own risk.
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