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Maandag Sep 29 2025 02:30
2 min.
Apple (AAPL -0.57%) has experienced a period of underperformance lately, trailing other large tech stocks and even the overall market's gains. However, it's premature to count Apple out. The company has historically navigated periods of relative stagnation before experiencing significant rebounds.
There are compelling reasons to be optimistic about Apple's potential for another comeback, with one key factor being its most popular product: the iPhone.
The iPhone accounts for approximately half of Apple's total sales. Customers consistently upgrade to the latest models, and even those who hold onto older devices for years eventually require a new phone for various reasons.
Research indicates that nearly all U.S. adults own smartphones (91%). Apple commands over half of the U.S. smartphone market, representing a significant moat that is difficult to overcome, regardless of the rapid pace of technological change. In many instances, Apple is at the forefront of these changes.
Recently, users and investors have expressed disappointment regarding the perceived slow progress of Apple's artificial intelligence initiative, Apple Intelligence. However, over the next five years, Apple is likely to achieve a significant breakthrough in this area. Coupled with the iPhone's inherent advantages in terms of quality and ease of use, this should solidify customer loyalty to the brand.
iPhone sales increased by 13% year-over-year in the 2025 fiscal third quarter (ended June 28), demonstrating that despite its size and market share, the iPhone can still generate substantial sales. As the AI landscape evolves, Apple Intelligence is expected to further boost iPhone sales and contribute to Apple's overall resurgence.
Note: This analysis is for informational purposes only and does not constitute investment advice.
Risk Warning and Disclaimer: This article represents only the author’s views and is for reference only. It does not constitute investment advice or financial guidance, nor does it represent the stance of the Markets.com platform. Trading Contracts for Difference (CFDs) involves high leverage and significant risks. Before making any trading decisions, we recommend consulting a professional financial advisor to assess your financial situation and risk tolerance. Any trading decisions based on this article are at your own risk.
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